Noman Zafar

Leather Jacket Master

eCommerce: Leather Products

Leather Jacket Master

Leather Jacket Master is a US-based premium leather jacket brand founded in 2011, offering handcrafted custom leather jackets for men and women with worldwide delivery.
Services Provided:
Content Strategy
Website Audit
Technical SEO
Onpage SEO
Content Writing

Problem

The online leather jacket market is highly competitive with hundreds of stores selling similar products. Leather Jacket Master had great products and a loyal customer base but was not getting the organic traffic and visibility it deserved. The website had technical SEO issues, weak on-page optimization, thin product and collection page content, and no proper content strategy to attract buyers through search. These issues were directly affecting rankings and organic sales.

Solution

I started with a full website audit to identify all technical and on-page issues. Technical SEO problems were fixed, page speed was improved, and on-page optimization was done across all key collection and product pages. A content strategy was developed targeting high intent keywords like custom leather jackets, mens biker jacket, and womens leather jacket. Blog content was also created to build topical authority and drive consistent organic traffic to the store.

Results

Ahrefs Overview

Organic Traffic and Impressions Grew Significantly Within Months

The SEO strategy delivered strong results in a short period of time. Organic traffic improved from around 1,500 monthly visitors to a peak of 5,038, while impressions grew from approximately 40,000 to over 192,000 in the same period. This growth reflects how improved on-page optimization and a targeted content strategy helped Leather Jacket Master gain stronger visibility across buyer searches on Google.

1,693 Keywords Ranked in Google's Top 10 Positions

The SEO campaign helped Leather Jacket Master rank for 1,693 keywords within Google’s top 10 positions, with 923 keywords securing positions 1 to 3 and 770 keywords ranking in positions 4 to 10. By improving keyword coverage across biker jackets, bomber jackets, custom leather jackets, and other high intent product searches, the site strengthened its first page visibility and captured more buyers actively searching for leather jackets online.

27,700 Organic Clicks and 6.66 Million Impressions on Google

Through a focused SEO strategy built around high intent keywords and on-page optimization, the campaign helped Leather Jacket Master achieve strong growth in organic visibility. Google Search Console confirms that the site generated 27,700 organic clicks and 6.66 million impressions over the last 12 months. This growth reflects a significant improvement in search presence across buyer searches for leather jackets, driving a consistent flow of qualified shoppers to the store without spending on paid advertising.
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What My Clients Say

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Faith Meek profile picture
Faith Meek
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Perfect Job. My website now has a good ranking. I would recommend anyone that wants quality.
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Mati Ur Rehman
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Nouman is Well experienced SEO Expert in Islamabad , He works beyond the limits , His Strategies on High competition keywords works very well. He is always up to date and change his SEO Behaviour according to google updates & Algo. Try his services if you are looking for SEO Expert who knows OnPage , Off Page & To build Topical Authority for your website.
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Hafiz Aqeel profile picture
Hafiz Aqeel
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I had a great experience working with Noman Zafar for SEO and digital marketing services. His expertise helped improve my website’s ranking and overall online visibility. He is professional, responsive, and delivers real results. I highly recommend him to anyone looking for reliable and effective digital marketing solutions.
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Bilal Iqbal profile picture
Bilal Iqbal
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I engaged the services of Noman for my private business. He has a strong grip on the dynamic environment of SEO. Noman is well-versed in the latest trends, semantic SEO practices, and legitimate techniques to improve your search presence. His understanding of topic clusters, search intent, and structured data helps strengthen overall visibility. However, you need to allow a reasonable amount of time before the SEO efforts begin to produce tangible results.
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Rehmooz Butt profile picture
Rehmooz Butt
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I had no idea how much SEO could impact my business until I worked with Noman. He not only improved my website’s visibility but also helped me understand how search engines work. The growth in traffic has been steady, and I feel more confident about my online presence now. Highly recommend his services.
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Hammad Rafique
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Before working with Noman, my website hardly showed up on search engines. After his SEO work, my rankings improved, and I started getting consistent organic traffic. He explained everything clearly and created a strategy that worked for my business. Noman is professional, skilled, and really knows SEO. I would recommend him to anyone in Pakistan looking to grow their business online.
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Info Discretelogix
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Noman worked in our company and handled many projects from development to SEO. He managed service websites and ecommerce stores very well. His diverse skills improved our rankings and traffic. He is professional and highly recommended.
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marketing Hub Innovation
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Noman Zafar did a great job! His SEO expertise really helped boost our online presence. Professional, responsive, and delivered results. Highly recommend for SEO services!